Dr Laura, behavioral scientist expert in emerging technologies, international experience in behavioral transformation, emerging technologies, virtual reality, AI, top keynote speaker, motivational speaker, inspirational speaker, Dubai, UAE

LAURA AYMERICH-FRANCH, PhD

Dr. Laura is a behavioral scientist specializing in emerging technologies. She is currently Principal Research Scientist at Dubai Future Labs (Dubai Future Foundation), and serves as an executive coach for the Georgetown University EMBA program. With nearly two decades of international research experience, she has worked at world-leading institutions, including as a Fulbright Scholar at Stanford University, a Marie Curie Fellow at the CNRS-AIST Joint Robotics Laboratory in Japan and at EventLab, University of Barcelona, and as a visiting scholar at the MIT Media Lab, Massachusetts Institute of Technology (USA). She earned her PhD with Excellent Cum Laude distinction in Communication and Advertising, specializing in Media Psychology, as well as a Master of Advanced Studies in Contents in the Digital Age and a Licentiate in Audiovisual Communication, all from the Autonomous University of Barcelona, and a Master of Research in Psychology of Behavior and Cognition from the University of Barcelona. Her research has advanced the application of virtual reality, social robots, and other emerging technologies for mental health and behavioral change, while also contributing to the scientific validation of coaching for well-being and goal achievement. She is the author of more than 50 scientific publications.

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